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For nearly 90 years, Honey Maid has been a wholesome part of snack time. The #1 graham cracker in the United States, Honey Maid’s classic products make s’mores fun for the whole family or simply serve as inspiration to create a delicious snack. As a classic American brand, Honey Maid has held a special place in families' hearts for nearly a century, and this principal has been applied to the brand’s latest integrated marketing effort, “This is Wholesome,” which celebrates a continued commitment to making nutritious products for every wholesome family.