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The MISSION Max Cooling Laser Cut Performance Hat works hard to not only keep the sun and sweat out of your eyes and off your face, but also cool you down instantly when activated with water. In fact, our Max products have 30% GREATER cooling power than our Original Cooling lines. This cooling baseball style hat is engineered to allow you to stay active and comfortable longer when heat might otherwise slow you down or deter you altogether from enjoying the outdoors. In under 30 seconds the MISSION Max Cooling Laser Cut Performance Hat cools to 30 degrees below average body temperature in 3 easy steps: Wet it, Wring it out and Wave it. MISSION products are made of proprietary performance fabric with cooling technology that is activated by water and is reusable and washable. Consider using it for sports like baseball, golf, or running or DIY work in the sun to leisurely gardening projects or lounging at the beach. Cool More. Do More.