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The MISSION Max Cooling towel has even 30% greater cooling power than our Original Cooling Towels. It is engineered to allow you to stay active and comfortable longer when heat might otherwise slow you down or deter you altogether from enjoying the outdoors. In under 30 seconds it cools to 30 degrees below average body temperature in 3 easy steps: Wet it, Wring it out and Snap it. MISSION products are chemical free, reusable and washable, and made of proprietary performance fabric with cooling technology that enhances the natural process of evaporation. Consider using it for sports or DIY work in the sun to leisurely gardening projects, and lounging at the beach. Cool More. Do More