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Keep cool for hours with the MISSION Classic Hat. The hat speeds up the natural process of evaporation by absorbing heat from the body and releasing it into the air to create an instant cooling effect that lasts for hours. To activate the cooling hat, dip the hat in water, wring out and wave in the air. To reactivate the cooling effect, simply repeat steps. Features: Pre-curved brim UPF 50 sun protection Snapback closure Targeted cooling zones help rapidly evaporate sweat and increase airflow where you need it most MISSION HydroActive technology cools instantly when wet and stays cool for up to 2 hours Mission logo on front