Mexicans & Americans: Cracking the Culture Code

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About Mexicans & Americans: Cracking The Culture Code

Product Description Understand why good neighbors are separated by the meaning of yes Whether negotiating a delivery date, launching a local franchise or renting a car in Mexico City, speaking the language and knowing the rules of business are not enough. In any culture where yes can mean no - or sometimes maybe - even giants like Wal-Mart and IBM can make costly mistakes. Mexicans and Americans gets to the heart of our differences and lays the groundwork for cultural fluency. Here is a humorous and insightful firthand look at how to succeed in working with Mexicans - on either side of the border. Steeped in the richness of Mexican culture and history, Ned Crouch helps us understand the most critical elements that determine what works and what doesn't when Mexicans and Americans come together in business: our different views of time and space, and our construction and use of language. He debunks the manana stereotype and offers specific advice on how to cross the cultural divide that separates us. Review Thank you, Ned, for a work that helps bridge the narrowing cultural space that still separates our countries. Your solid experience of doing business in Mexico and the United States permeates these pages. ― Miguel Leaman, Mexican Trade Commissioner, Chicago, - This should be a textbook worth credit hours ... it reads like an adventure novel. ― Peter D. Olsen, Public Affairs, Ford Motor Company, - Ned Crouch has a way of presenting insights in an unforgettable way. A joy to read. ― Gary Simon, President of Sigma Group and Former Executive with El Paso Energy, - Just when you think you've got it all figured out, Ned Crouch adds a new perspective to thinking about cultural differences. Mexicans & Americans is insightful, entertaining, and very helpful. Rather than diminishing the differences, the author accommodates and celebrates them.― Joseph A. Cook, PhD, Senior Consultant RHR International, - An entertaining and practical approach to help businesspeople navigate the cultural gaps between Mexicans and Americans ... we learn to respect each culture while making interactions more authentic and effective ... a great learning tool for professionals in HR. ― E. Arturo Fisher, Principal Consultant, Hewitt Associates, - Ned Crouch has always had wonderful stories about Mexicans that he shared with us and with General Motors and Chrysler at his dynamic seminars. ― Brenda Arbelaez-Nock, President, PALS International, - There are lighter (and lesser) books with a similar focus on the market but only Mexicans & Americans leaves one with the basic blocks on which to build cultural fluency ... You also help us gringos realize how negatively we are perceived when we behave "normally" on Mexican turf! That startling discovery alone should be worth the price of the book for the unwary US American about to embark on a Mexican business venture.― Doug Stuart, Training Manager USA, IOR Global Services, - Extremely well written and very funny. You've got a hit on your hands. It should be required reading for all MBAs at Harvard Business School. ― I. C. Bupp, PhD, Former Professor, Kennedy School of Government, Harvard University, and author of Energy Future and Light Water, - From the Publisher In any situation when such fundamental concepts as time, space, and language are open to various interpretations, conflicts can arise, misunderstandings occur, and social, economic, and political rifts often result. Author Ned Crouch tackles these critical differences between Mexicans and Americans head-on in MEXICANS & AMERICANS: Cracking the Cultural Code. Steeped in the richness of Mexican culture and history, Ned goes head-to-head against the argument that America should try to recapture its Anglocentric core. He argues, instead, for working together to bridge the gap between Hispanics and Americans. He explores the three most critical elements that determine what works and what doesn’t when Mexicans and Americans come toge