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Many Cultures One Market: A Guide to Understanding Opportunities in The Asian Pacific Market
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About Many Cultures One Market: A Guide To Understanding
Product Description AA - Asian American - a group quietly exploding across the US. Now in its second edition, Many Cultures One Market offers a proven new paradigm in reaching the Asian American Marketplace. Follow the evolution from early translation-based programs to stare ties that effectively connect with the Asian American market's growing influence and affluence. Review "The real truth about the multi-faceted Asian American market." --Mark Rukman/Y&R "Accessible, practical & intelligent. This book will inspire you to marketing efforts that are much more likely to succeed. For any marketer in the multicultural space, I highly recommend it." --Sarah Patterson/Leo Burnett About the Author Principal of the Ronin Group. Bob has held management positions at WPP Companies including Young & Rubicam and Ogilvy & Mather for clients like P&G, Sears, Allstate, EJ Brach, adidas, Amoco, Comcast and the Goverment of Canada. He has served as an Adjunct Professor of Advertising at the University of Illinois and been an Officer, Director, Founder or Member of over a dozen APA groups.
