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L'Oreal Paris EverPure Blonde sulfate free shampoo with iris neutralizes brassiness in just 1 use. Deeply hydrates over-processed or damaged hair for pure shine and a soft, luxurious touch. Our formulas are especially gentle on color treated hair. There are no harsh sulfates, salts or surfactants that can strip, dull and damage hair. Experience a purely sensorial rich, creamy formula and a fresh aromatic fragrance that blooms. system of shampoo, conditioner, and treatment banishes by neutralizing brassiness Packaging may vary, what you receive may not be what is reflected on site.