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Product Description With Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by cutting-edge fashion, Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The revolutionary Power Shimmer Conditioner hydrates and conditions week after week so hair is never wrecked or ravaged. Brand Story By L'Oreal Paris From the Manufacturer Having trouble finding the right shade? Questions on how to apply your L'Oreal Paris Hair Color product? Ask a L'Oreal Hair Color Expert. If you have a question about a L'Oreal Paris Hair Color product, talk to one of our L’Oreal Customer Care representatives. Phone: 1-888-768-2914 Monday-Friday, 9:00 AM-5:30PM ET