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Ruby Rush. Gentle, deep conditioning permanent haircolor gel. Colour booster technology. Visible even on the darkest hair. Colour booster technology with patented chromatic colorants for pure power reds. Re-Inventing Reds: Feria Pure Power Reds. Feria takes reds to high-intensity. Ignited by colour booster technology with pure, chromatic colorants. Sends pure colour and multi-faceted shimmer racing through every strand. No fast-fading; won't lose its shimmer. Deep conditioning with pure shimmer concentrate in every strand. Feria - The new language of colour. Custom-fit colorist gloves for easy coloring. No appointments necessary. A major measure of colour, enough for longer hair. Fresh aromatic scent for a soothing sensation. Mega-dose of deep conditioning for pure shimmer. Rich gel formula for virtually drip-free application. Colour Cue: Feria is for all skin tones and hairtypes. Colour shown may be achieved on dark blonde to dark brown natural hair colour. Darker hair will have darker results; red hair, brighter results; relaxed or permed hair, more intense results. Not recommended on medium-to-light blonde, bleached, highlighted or predominantly gray hair. This Luxurious Feria Collection Includes: Feria Colour Booster; Shimmering Colour Permanent Haircolour Gel; Shimmering Colour Developing Creme in Applicator; Aromatic Aura; Colour Hydrator No Build-Up Deep Conditioner; Colourist gloves; Instruction brochure.