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Lincoln uses more carnauba wax than any other major brand. It's why shoe care professionals prefer Lincoln: carnauba wax raises up the highest shine with less effort than petroleum-based or animal-fat waxes. You'll get a hard, glossy, durable shine after just one application of Lincoln Polish. With 12 colors and a devotion to quality, Lincoln offers a shoe polish for every dress shoe in your wardrobe. To bring old shoes back to life, consider using Lincoln's E-Z Cleaner to clean leather shoes before polishing.