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Learning Google AdWords and Google Analytics

Product ID : 17155864


Galleon Product ID 17155864
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About Learning Google AdWords And Google Analytics

Product Description Learning Google AdWords and Google Analytics is going to launch and advance thousands of successful careers in digital advertising and digital analytics around the world. Learn from an expert who designs and presents hundreds of courses, including courses for Google. Internationally recognized educator, digital course designer, consultant and conference speaker, Benjamin Mangold, shares his passion, experience and knowledge of real-life campaigns and customers. Learn from an expert who cares and knows how to share. Review "This book is a comprehensive and deep explanation of how to get the most out of your online advertising." Daniel Waisberg, Analytics Advocate, Google "Practical, definitive and straightforward, Learning Google AdWords and Google Analytics delivers on the promise of its title and puts you in a position to take on this whole new world of marketing." Jim Sterne, Founder, eMetrics Summit and Board Chair, Digital Analytics Association From the Back Cover Master Google AdWords and Google Analytics to run successful digital campaigns Written by Google expert, Benjamin Mangold, this is the 'go to' book for individuals and organizations wanting to get the most out of their digital marketing campaigns. Learning Google AdWords and Google Analytics covers both fundamental Google AdWords and Google Analytics topics, as well as more detailed technical set up for more experienced users. It includes best-practice tips, walkthroughs of account set up, and advanced configuration options. Learning Google AdWords and Google Analytics will show you how to succeed at online marketing and digital analytics, including: Techniques and tips for using Google AdWords and Google Analytics Creating, managing and optimizing search and display campaigns Using digital analytics to measure and improve your website and marketing About the Author Benjamin Mangold is Co-Founder and CEO at Loves Data. He works closely with and is highly regarded by Google's teams globally. He is a Google AdWords and Google Analytics certified expert and passionate advocate of Google products. He divides his time between consulting, blogging, designing and presenting courses, and speaker engagements in Australia, Asia, North America and Europe.