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Kinesio Tape is the original and authentic brand of elastic therapeutic tape prescribed by medical practitioners and sports/physical trainers to elite and professional athletes. Kinesio is designed to enhance muscular, joint and circulatory function by microscopically lifting the epidermis, allowing for better fluid flow to facilitate the natural healing process and proper muscle movement. The adhesive and tape is designed to be worn for 24 hours a day and can typically be worn for 3-4 days per application depending on where the application is applied.