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Your tattoo is an investment worth protecting. Once it's properly healed, it still needs special care to keep it looking its best. Keep Your Ink's Natural Tattoo Lotion is designed to care for your tattoo(s), providing protection from fading and the elements. Featuring Zinc Oxide and Anti-Aging LIFTONIN-XPERT Our Tattoo Lotion contains Zinc Oxide, which offers protection from UVA & UVB rays as well as offering anti-bacterial and anti-inflammatory benefits. Protecting your skin (and your tattoo!) from sun damage and inflammation is an important part of keeping your tattoo looking bright and clear.