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In 1916 Keds redefined footwear with the introduction of the champion sneaker. The iconic design ignited a style revolution, capturing the hearts of women everywhere from fashion icons to the girl next door. As Keds enters its centennial year, the brand has become a lifestyle fueled by a passion to put ladies first. Whether it's her love of fashion or crushing it in her career, Keds supports what she's all about and who she aspires to be, championing what it means to be a lady today. Produced by k. Bell socks, a company that was founded in 1979 by karen bell as a small business based in los angeles, California. A creative entrepreneur at an early age, karen used her fashion sense and determination to create fun, fashionable socks and tights with her signature k. Bell charm and appeal. From humble beginnings k. Bell has grown into a multi-million dollar business with an international customer base and a strong retail presence. K. Bell socks has a reputation for great designs and a quality product, currently selling to major retailers on an international level as well as high-end specialty shops throughout the country.