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In 1916, the Keds brand was introduced by the U.S. Rubber Company as the first national athletic and lifestyle footwear brand. At this time, the shoes were called sneakers, a term invented in late 1916 by Keds advertising agency because the rubber soles made the shoes quiet. Worn by Olympic soccer players, scores of National and International tennis champions, and many college athletes, Keds was coined the shoe of champions because of its reputation as America's premier athletic brand. Not only was Keds a leading athletic brand, it was also the brand of choice for leading style icons due to its classic, stylish, and authentic characteristics. Keds has redefined women's footwear since the early 1900's. With it's quirky women's, girl's and toddler canvas and leather sneakers, Keds are the most populargo-to fashion sneakers for women of all ages. For years, Keds designs have remained simple, casual, comfortable and timeless. At Shoemagoo, you can find an full collection in every size of Keds sneakers that includes the classic white canvas style, cute and printed styles and solid colored Keds. Shop Keds boat shoes, slip-on sneakers, polka dot canvas sneakers, metallic sneakers or opt to shop for Keds snow boots for the colder seasons. At Shoemagoo you will find Keds sneakers in every size, print and style to keep your feet trendy but comfortable in the most popular women's canvas sneakers.