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A weightless matte lipstick color that lasts all day and never feels dry. A super-pigmented formula provides saturated color for up to 12 hours of comfortable wear Matte Without the Dry • Extra finely-milled pigments provide saturated color • Antioxidant-rich Rosehip Seed Oil keeps lips nourished • Up to 12-hour wear Skin-Boosting Ingredients • Rosehip Seed Oil delivers essential nutrients to protect, soothe, and repair • Malvaceae Lipid Extract improves barrier function so skin retains moisture • Green Coffee Bean Oil invigorates skin and promotes cell turnover • Light-Diffusing Blend of Pigments minimizes appearance of lip lines SUGGESTED USE: Use a mattifying oil blotting sheet (or tissue in a pinch) prior to putting on It’s Whipped. This will ensure there is no oil residue left on your lips from cleansers, moisturizers, etc. The result is an evenly saturated, long lasting lip color. On Trend. Effortless. Good for You. Every product we create is centered around making the latest beauty trends approachable and exciting to explore. We never use harmful ingredients like parabens or sulfates, and all our products are cruelty free.