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Amazon.com The Juicy Couture Women's 1900906 Surfside Silicon Strap Watch is an eye-catching timepiece with fashionable flair. Featuring a vivid yellow analog dial and a black rubber band, this watch is a stylish complement to a life on the go. Hour markers spell out "Juicy Couture." The Juicy Couture Story Juicy Couture is a glamorous, irreverent and fun lifestyle brand for the decidedly fashionable. Known for ascending the track suit to its status as a casual luxury icon, Juicy Couture continues to evolve, bringing the same confident, whimsical and feminine attitude to all its designs. Founded in 1997 by Pamela Skaist-Levy and Gela Nash Taylor, Juicy Couture was acquired by industry titan Liz Claiborne Inc. in 2003. Today, the global phenomenon offers an assortment that spans fashion apparel for women, girls and baby, handbags, shoes, intimates, swimwear, fragrance, accessories, jewelry, watches, sunglasses and small goods. Juicys latest endeavor, Bird by Juicy Couture, is an elevated collection that brings street-wear chic to sophisticated luxury, creating quintessential wardrobe pieces for the effortlessly current woman.