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JASON Sea Fresh Strengthening Fluoride-Free Toothpaste helps brighten your smile without the use of harsh abrasives and chemicals. Our calcium- and protein-infused toothpaste contains a gentle blend of polishers and botanicals, such as antioxidant blue green algae, to fight stains and help strengthen teeth and gums, while spearmint and parsley extracts freshen the breath. Our fluoride-free toothpaste is made with safe, gentler and effective ingredients and contains no gluten, saccharin, artificial sweeteners, parabens, propylene glycol or SLS. It is also not tested on animals. The JASON brand believes in the power of nature's ingredients to improve everyday wellness. We were pioneers of safer, wholesome personal care, and we continue to harness the earth's bounty of botanicals and essentials for blends that refresh and restore. Wellness is our second nature, and it has been since 1959.