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The idea for the invisibobble began to form in Sophie 's first semester at University. Sophie loved the ponytail look but one thing kept bothering her. She suffered from headaches every morning and always had that kink in her hair that we all know and hate. One night, when Sophie got ready for a 'bad taste' party organized by the university, she went all out wearing a tie-dye synthetic blouse, sparkling bell-bottoms, and a bunch of crazy accessories. On her way out she realized, as bonkers as she looked, her hair could still use a little extra pimping. Immediately Sophie set her eye on the old telephone hanging on her dorm wall. So she decided to unplug the phone cord and use it to tie up her hair as an extra highlight for her already quite spectacular look. Finally, in 2013, it was time to introduce the invisibobble to the international market. Now, the invisibobble is being distributed in over 70 countries worldwide.