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Product Description The Nano 2.0 is constructed of glass with a magnetized screw in the center that the ferrofluid naturally spins around. Comes with a magnet. The magnetic top is sealed shut and stores the magnet when no longer in use. Ferrofluid is a magnetic liquid that spikes in the presence of a magnetic field. This display is small, but lots of fun. The volume of the bottle is about 15 ml. From the Manufacturer What makes the ferrofluid attracted to the thread of the screw only? It's the way the magnetic field permeates the screw. The ferrofluid goes to the areas of highest flux density and edges tend to 'focus' the magnetic field. Why does the ferrofluid spike? The spiking is the result of a few different forces competing with each-other. On a fundamental level these would be the van der Waals force (attractive/repulsive forces between molecules), gravity and the magnetic force. In this case, the first two forces (van der Waals and gravity) manifest themselves as surface tension and play a very big role in how the ferrofluid spikes. Why Ferrofluid Spikes The spiking is the result of a few different forces competing with each-other. On a fundamental level these would be the van der Waals force (attractive/repulsive forces between molecules), gravity and the magnetic force. Ferrofluid Spins Around Screw The ferrofluid will conform to the magnetic field of the screw and naturally spin up and down when a force acts upon it. This adds a whole new layer of interesting to the ferrofluid display. Why Ferrofluid Spikes We are attracting the magnetic nanoparticles with the magnetic field and this creates an uneven distribution of particles, or gradient, within the ferrofluid. We Think Outside the Box At Inspired Designs, we search for the unconventional. We concern ourselves with obscure problems. This is why our solutions will stand out from the rest. We apply the scientific method and rigorously experiment until we get it right, then we do it some more. We persevere through unsatisfactory results until we get the results that we want. We never cease to question. In this way, we forever search outside the box of conventional wisdom. About the Startup Describe your product in 3 words. Thought provoking fun How did you come up with the idea for this product? A very popular demonstration of ferrofluid uses a magnetized bolt in an open dish. I noticed how cool this was and wanted to capture it inside of a bottle. Ferrofluid in an open dish can be insanely messy and has to be thrown out once your done. So putting it in a bottle is the perfect solution. What makes your product special? There a few things. The magnetized screw is the most obvious. We also have a superior blend of high quality ferrofluid and suspension liquid. This is important because it ensures that the ferrofluid doesn't stain or quickly breakdown. We have been optimizing this formula for years using our founder's background in chemistry and nanotechnology along with rigorous testing. What has been the best part of your startup experience? We love to get feedback from customers. Happy customers make us happy. If we did something wrong, we want the opportunity to learn from it and make it right. Amazon's Launchpad doesn't currently support contacting us directly, but we're easy to find with a quick google search. You want to talk to Kyle Haines ;)