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This book is NOT just another sales book. This is the ultimate communication manual that will massively transform your sales, business, and personal life. ★ Includes Rapid Learning Accelerator Bonus Audio. Inside The Mind of Sales is A SHORTCUT In this book, you will learn the hidden secrets of how people’s minds actually work. You will discover the secrets that are so powerful they can transform you and your life. You will discover how to be successful when selling, presenting and negotiating using a simple step by step proven process. confidently be more charismatic easily get people to like you effectively persuade and influence people intuitively discover what everyone really wants fully understand people’s personality types effortlessly interpret body language rapidly build rapport with anyone, anytime and anywhere instinctively master the secret principles of communication successfully overcome objections profitably use the most effective secret negotiation tactic Two Books in One In Part One you will learn how people's minds really work, together with some very powerful and little known persuasion and influence methods. In Part Two you will learn a proven, easy step by step process to follow that has generated over a £billion in sales. Included with the book is the proprietary deep relaxation rapid learning accelerator audio program. This will program your mind for success. About the author Derek Borthwick BSc(Special Hons), Dip.C.Hyp/NLP has over 30 years' experience and has worked all over Europe with some of the world’s largest companies. This book follows on from his best selling book "Inside the Mind of Sales How To Understand The Mind And Sell Anything" Derek has lectured at some of Scotland’s top universities and has diplomas in business coaching, clinical hypnotherapy, NLP (Neuro Linguistic Programming) software for the mind and is a certified Master Practitioner of NLP. Derek coaches, trains and lectures on advanced communication methods using the Power2Mind method and has developed advanced online, face to face training and coaching courses.