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Innovation Masters: History's Best Examples of Business Transformation
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About Innovation Masters: History's Best Examples Of
Product Description Innovation Masters covers the best examples of successful businesses and/or businesspeople that have incorporated or developed a new product, service, or technology that helps to reinvent or revolutionize their business and/or industry. Entries will detail how these dramatic innovations were pivotal in keeping these companies on the cutting edge. Companies such as Amazon (which was successful in carving out new sales channels), Starbucks (which successfully reframed a productâ??s relationship to its customer base), or IBM (which successfully shifted an entire companyâ??s strategy from providing products to services) will be highlighted. From School Library Journal Gr 9 Up-Innovation successes featured in this high-interest, accessible reference are comprised of new technologies and inventions of the 20th and 21st centuries, as well as novel ideas and concepts that have impacted society. Coverage in the approximately 100 essays ranges from the iconic Ford Motor Company's assembly line and Eli Whitney's cotton gin to products such as Band-Aid Bandages and 3M Post-it Notes, and advertising campaigns such as "Got Milk?" and one promoting NASCAR. The digital explosion makes this a highly relevant, current source for factual information about innovators behind Facebook, Wikipedia, Netflix, Apple, Wi-fi, Google, eBay, and more. An essay on Pandora Radio/Music Genome Project, for example, begins with its inception by Tim Westergren and his vision of producing software that would make thoughtful music recommendations based on previous selections. Each entry is typically four pages in length and includes a description of a business plan, the extent of financial success, product details, marketing, improvements, and consumer response to the innovation, followed by a list of recommended books, journals, and websites. The publisher's companion volume, Corporate Disasters: What Went Wrong and Why (2012), looks at innovator failures, rather than successes, offering teachers critical thinking and inquiry opportunities for their students.-Vicki Reutter, Cazenovia High School, NYα(c) Copyright 2013. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted. From Booklist The target audience for this volume on innovation is undergraduate and graduate business-school students, teachers, and advanced high-school students. Its 100 essays range in length from two to four pages and conclude with a bibliography. Subjects are arranged alphabetically by title, making the general index an essential resource for those seeking a specific innovation or product. According to the book’s introduction, subjects have been chosen as instructive examples of innovation based upon both their impact on society and their successful evolution from idea to marketable product. Most subjects are drawn from the twentieth and twenty-first centuries, with a strong emphasis on technical innovations. Most of the innovations themselves will be familiar to readers (Post-it Notes, Facebook, IMAX, Swanson TV Dinners, Velcro, Wikipedia). The strength of this book is in its supplementation of the basic history of each innovation with a deeper look at the influence each has had on other products and, in many cases, on entire industries. For example, Google’s enormous impact on the market has been well documented, but the technical basis for its commercial success (PageRank, AdWords, and AdSense) has shifted the paradigm for e-commerce and related industries. Two entries about Google focus on these aspects of its innovation.Those considering purchasing this volume should be aware of two factors. First, most of the factual material in the book has been compiled from freely available sources (both print and online) by 10 contributors (with affiliations and backgrounds unstated). Second, some students may find it difficult to navigate this series of essays since they are not arranged in chronological order. Given these
