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NO HUB REQUIRED While most smart bulbs require a purchase of a separate hub, the Rainbow7 is straight up plug-and-play. It is the most cost efficient and user-friendly bulbs on the market. SMART PHONE CONTROL Using the free, user-friendly Rainbow7 app, control your lights at fingertips wirelessly via Bluetooth Smart. Easily, control the lights in separate rooms throughout your home from a range of up to 30 feet away from your Rainbow7 bulb. CUSTOM COLORS Choose from over 16 million lighting colors and dimming options to create your very own custom mood lighting that ranges from a relaxing cool blue to an adventurous deep maroon. GROUPING AND SCHEDULING The grouping option allows you to sync multiple Rainbow7 bulbs together and control them all at once. You can also create schedules for your lights to turn on/off automatically making the Rainbow7 a great way to provide lighting for your pets without using up electricity throughout the day. ENERGY AND COST EFFICIENT Brighter and more energy efficient than a regular 40W incandescent light bulb, the Rainbow7 has a long lifespan of 20,000 hours.