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Ice Cream Social: The Struggle for the Soul of Ben & Jerry's
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About Ice Cream Social: The Struggle For The Soul Of Ben
Product Description The Riveting True Story of One Of the World’s Most Iconic Mission-Driven Companies Ben & Jerry’s has always been committed to an insanely ambitious three-part mission: making the world’s best ice cream, supporting progressive causes, and sharing the company’s success with all stakeholders: employees, suppliers, distributors, customers, cows, everybody. But it hasn’t been easy. This is the first book to tell the full, inside story of the inspiring rise, tragic mistakes, devastating fall, determined recovery, and ongoing renewal of one of the most iconic mission-driven companies in the world. No previous book has focused so intently on the challenges presented by staying true to that mission. No other book has explained how the company came to be sold to corporate giant Unilever or how that relationship evolved to allow Ben & Jerry’s to pursue its mission on a much larger stage. Journalist Brad Edmondson tells the story with an eye for details, dramatic moments, and memorable characters. He interviewed dozens of key figures, particularly Jeff Furman, who helped Ben and Jerry write their first business plan in 1978 and became chairman of the board in 2010. It’s a funny, sad, surprising, and ultimately hopeful story. From Booklist When you think of Ben & Jerry’s, you probably think of two laid-back hippies who just wanted to produce “ice cream for the people.” And though the origin mythology of this no-holds-barred superpremium chunky ice cream pretty much holds true to the legend, the fact is that the brand was sold to Unilever in 2000 and is now part of a multinational corporation, much to the consternation of social entrepreneurs everywhere. This is the story of how the Ben & Jerry’s team fought to retain the counterculture values and social missions that the founders successfully instilled into the company: paying employees a living wage, treating their cows responsibly, and pouring a good portion of profits into causes such as child poverty, world peace, human rights, and the environment; it is also a story of how those values have been compromised. Edmondson traces the journey from the first ice-cream store, in a renovated gas station in South Burlington, Vermont, in 1978, through several expansion cycles and the success that ultimately led to the controversial sale. --David Siegfried Review “In 2011, the Martin Luther King, Jr. Center gave Ben & Jerry’s one of its highest honors. This book explains why.” —Martin Luther King III, human rights activist “As this fine telling of the Ben & Jerry’s story indicates, it’s harder than it looks to integrate consumer capitalism and political integrity. There are lessons here: hard ones and of course some sweet ones.” —Bill McKibben, author of Oil and Honey: The Education of an Unlikely Activist “The founders of Ben & Jerry’s put up a long and determined fight to keep their dream of a socially responsible company intact. Cutthroat capitalism doesn’t make it easy for entrepreneurs who want living wages for their employees, environmentally sustainable ingredients, and socially beneficial business practices. Brad Edmondson gives us a fascinating look behind the scenes of a company as beloved as the ice cream it makes.” —Barbara Ehrenreich, New York Times bestselling author and Founding Editor, Economic Hardship Reporting Project “The pioneering experience of Ben & Jerry’s shows that corporate social responsibility can, thankfully, be contagious. Brad Edmondson takes us behind the scenes to tell this riveting and timely story.” —United States Senator Patrick Leahy “This book reveals the true ingredients that go into every pint of Ben & Jerry’s: GMO-free cream, fair-trade cane sugar, and a lot of blood, sweat, and tears.” —Eric Utne, founder, Utne Reader “What once was radical is becoming mainstream. By earning B Corp certification, Ben & Jerry’s has proven that you can sell without selling out and scale with integrity.
