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I Can't Believe I Lived the Whole Thing: A Memoir From the Golden Age of Advertising
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About I Can't Believe I Lived The Whole Thing: A Memoir
Product Description His famous Alka Seltzer TV commercials had the whole world saying, “I can’t believe I ate the whole thing” and “Try it, you’ll like it.” In this fun, fast-paced, and often hilarious memoir, Howie Cohen gives us a front row seat to those amazing revolutionary times: how pot and the pill opened the doors (and everything else) to sexual and creative freedom; the creative takeover by mensch-y Jewish copywriters and macho Italian art directors; the disruption of ad campaigns like “the dumb shoe” and “the exploding clown”; the madness of Hollywood movie moguls; the sacrifices, the struggles, the wins and the losses. I Can’t Believe I Lived the Whole Thing chronicles Howie’s personal journey from The Bronx to the Clio Hall of Fame in an era that changed the look and the language of American pop culture. Review "The funniest book about advertising in the past fifty years." --Jerry Della Femina, Creative Hall of Fame "A deftly written and candidly personal life story that blends humor and insight with an inherently fascinating insider's account of the advertising industry and its impact upon American popular culture...unreservedly recommended..." --Midwest Book Review "Buy it, you'll like it. After you've read it, you'll say, 'I can't believe I read the whole thing--in two days!' That's how delightful a read this book really is." --Tom Cordner, Professor, Art Center College of Design "Laugh and learn. Howie's case histories are in the form of entertaining real-life stories. They provide a much-needed reminder about the exponential power of a creative idea for driving business growth." --Bill Duggan, Group EVP, ANA (Association of National Advertisers) "Howie Cohen is probably best known as the advertising executive--advertising genius, really--who created two of the most ubiquitous catch phrases ever, 'Try it, you'll like it' and 'I can't believe I ate the whole thing.'" His stories about the old days when Madison Avenue unleashed a never-before-seen brand of advertising--propelled by humor and an arched eyebrow--are well worth reading." --BlueInk Review "Cohen writes in a punchy, funny and consistently surprising style. An entertaining account of a career in the highest echelons of advertising." -- Kirkus Reviews
