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Our natural and vegan Hyaluronic Acid serum is one of the highest in both organic content and Hyaluronic Acid content! With over 98% organic ingredients and 1% - pure Hyaluronic Acid, it is one of the strongest yet gentlest serum on your skin. We use organic aloe juice as our base to moisturize, hydrate, and firm skin. Our Hyaluronic Acid is alcohol-free and we use the fewer ingredients for a more effective organic, no added parabens serum. What is Hyaluronic Acid? The acid is known as the fountain of youth because it helps to keep skin hydrated and firm by retaining and holding moisture which is the secret to vibrant skin. It holds up to 1,000 times its weight in water. Please note that there is no such thing as completely pure 50% - 100% Hyaluronic Acid Serum, only a 100% pure 1% solution. A pure 1% hyaluronic acid solution, which we use, is the highest in the industry and the safest and most effective percentage to use for skin formulations. Over 1% of HA would be harmful. If a company claims they are using a higher percentage, for example 50%, they mean 50% percent of a 1% solution. (50% HA serum contains .5% of a 1% solution, which is less than our serum!) Questions? Feel free to email us we are here to help. At Passport to Organics we find premier beauty ingredients sourced the world over, passed down from one generation to the next. We search for tried and true natural organic solutions, since we believe natural is better. No Addeed Parabens - No Added Sulfates (SLS free) - No Added Phthalates - No artificial fragrances - Eco-friendly - No animal testing - Formulated with Green Chemistry