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We select only the highest quality beets that consistently exhibit high levels of dietary nitrates and other supporting nutrients to help increase Nitric Oxide production in the body. Our beets are carefully selected and we test every new crop of beets at the time of harvest for specific levels of dietary nitrate and other key nutrients. Through our unique process, we preserve the nitrate integrity of the selected beets by converting them into a dried crystal form. So when you drink it, you know you're going to get the functional benefits of beets.