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How to Write It, Third Edition: A Complete Guide to Everything You'll Ever Write (How to Write It: Complete Guide to Everything You'll Ever Write)
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About How To Write It, Third Edition: A Complete Guide To
Product Description Write personal and professional communications with clarity, confidence, and style. How to Write It is the essential resource for eloquent personal and professional self-expression. Award-winning journalist Sandra E. Lamb transforms even reluctant scribblers into articulate wordsmiths by providing compelling examples of nearly every type and form of written communication. Completely updated and expanded, the new third edition offers hundreds of handy word, phrase, and sentence lists, precisely crafted sample paragraphs, and professionally designed document layouts. How to Write It is a must-own for students, teachers, authors, journalists, bloggers, managers, and anyone who doesn’t have time to wade through a massive style guide but needs a friendly desk reference. Review “This is an extraordinary book. A reference so comprehensive, yet so simple. . . . Every person who isn’t living in a cave should have this by their elbow on a daily basis.” —Richard Nelson Bolles, author of What Color Is Your Parachute? “To express the principles of etiquette—respect, consideration, and honesty—is to apply sincerity and tact as naturally and spontaneously as possible. How to Write It shows exactly how to do just that.” —Peggy Post, author of Emily Post’s Etiquette About the Author Sandra E. Lamb was a technical writer, editor, and ghost writer before launching her career as a writing teacher. She has guided many diverse groups to greater eloquence, from the American National Cattlewomen’s Association to the American Society of Journalists and Authors. Lamb is the author of Personal Notes and Write the Right Words. For more information, visit www.sandralamb.com. Excerpt. © Reprinted by permission. All rights reserved. 3: ANNOUNCEMENT An announcement may be good news or bad news, but the form itself is consistent: Get the reader’s attention, then give him or her the single message you want to communicate. Be direct, focused, brief, and timely. ETIQUETTE Give very careful consideration to the reader when the announcement contains emotional or very personal content. Sometimes your announcement may be of a delicate nature, and in that case require the civility of a human moment—a face-to-face delivery. Use great discretion when this is the case. DECIDE TO WRITE Announcements are suitable for many of the events and changes in our lives: • Change of address • Anniversary: wedding or business • Birth or adoption • Personal life event: graduation, wedding, marital separation, divorce, retirement, or death • Employee change: resignation, firing, promotion, transfer, special achievement, new employees, job opening • Opening a business, branch office, or store • Business changes: new business name, price changes, product recall, new programs, products, policies, hours, practices, contracts, organization buyout, merger, bankruptcy, expansion, acquisition, company layoff, downsizing, closing, or record sales • Seminars, workshops, or conferences • Open house for home, business, or school • Bad news of some sort THINK ABOUT CONTENT • Ask yourself who, what, when, where, why, and how to help focus the information you want to communicate and to ensure you make it complete. • State the information in order of importance. • Be direct, brief, and concise. • Check the prescribed format of different kinds of announcements. • Emphasize the goodwill aspects of your news. If your company is changing working hours, for example, emphasize the greater convenience for employees and customers. • Use the “need-to-know” guideline in making your announcement. Who needs to know your news? • When it’s appropriate, emphasize the reasons for your news to promote understanding and goodwill. ELIMINATE WRONG MESSAGES • An announcement should supply complete, basic information. Leave out lengthy expla
