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How to Import Wine: An Insider’s Guide
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About How To Import Wine: An Insider’s Guide
Product Description Since the 2011 publication of the first edition of How to Import Wine tectonic change has fundamentally reshaped the US wine business landscape. This comprehensively revised edition puts this new environment in a manageable, actionable context so that novices and veterans alike will be able to identify dangers and new opportunities in such areas as federal and state regulations, evolving distribution practices, the impact of social media and how to appeal to the new emerging tastemakers: Millennials. Drawing on her real-world experience of these new dynamics, Deborah M. Gray provides essential tools for the establishment of a progressive US wine importing business. As in her first book, she details the critical considerations in branding, packaging, pricing, licensing and regulations, shipping, warehousing, marketing, and more. The book is filled with specific examples of importing triumphs and failures, with particular interest paid to arguably the most important element of business success: acquiring and maintaining effective distribution. Review "I recommend you read How to Import Wine - An Insider's Guide by Deborah M. Gray" -Roger C Bohmrich, MW "I use the book in several of the wine business classes I teach at Sonoma State...Hats off to Deborah for writing a valuable resource on wine importing and sales." -Janeen Olson, PhD, Professor, Marketing and Wine Business, Sonoma State University. "I wish I had had Deborah Gray's book at hand during my wine importing days...this book is essential reading ." -Thomas Matthews, Executive Editor, Wine Spectator From the Author Coming soon: 3rd edition of How To Import Wine - An Insider's Guide, by Deborah M. Gray. Updated material, including an exploration of the challenges and opportunities of the COVID-19 pandemic, which has altered the wine buying landscape, perhaps forever. About the Author Deborah M. Gray is a wine importer who has worked with distributors throughout the United States, conducted wine dinners, tastings and seminars, and spoken at wine festivals, and on radio and television. Deborah teaches Wine Importing and Distribution at San Diego State University and was recently a guest lecturer at UC Davis. She lives in southern California.
