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How Innovation Works: And Why It Flourishes in Freedom
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About How Innovation Works: And Why It Flourishes In
Product Description Building on his national bestseller The Rational Optimist, Matt Ridley chronicles the history of innovation, and how we need to change our thinking on the subject.Innovation is the main event of the modern age, the reason we experience both dramatic improvements in our living standards and unsettling changes in our society. Forget short-term symptoms like Donald Trump and Brexit, it is innovation that will shape the twenty-first century. Yet innovation remains a mysterious process, poorly understood by policy makers and businessmen alike. Matt Ridley argues that we need to see innovation as an incremental, bottom-up, fortuitous process that happens as a direct result of the human habit of exchange, rather than an orderly, top-down process developing according to a plan. Innovation is crucially different from invention, because it is the turning of inventions into things of practical and affordable use to people. It speeds up in some sectors and slows down in others. It is always a collective, collaborative phenomenon, involving trial and error, not a matter of lonely genius. It happens mainly in just a few parts of the world at any one time. It still cannot be modeled properly by economists, but it can easily be discouraged by politicians. Far from there being too much innovation, we may be on the brink of an innovation famine. Ridley derives these and other lessons from the lively stories of scores of innovations, how they started and why they succeeded or failed. Some of the innovation stories he tells are about steam engines, jet engines, search engines, airships, coffee, potatoes, vaping, vaccines, cuisine, antibiotics, mosquito nets, turbines, propellers, fertilizer, zero, computers, dogs, farming, fire, genetic engineering, gene editing, container shipping, railways, cars, safety rules, wheeled suitcases, mobile phones, corrugated iron, powered flight, chlorinated water, toilets, vacuum cleaners, shale gas, the telegraph, radio, social media, block chain, the sharing economy, artificial intelligence, fake bomb detectors, phantom games consoles, fraudulent blood tests, hyperloop tubes, herbicides, copyright, and even life itself. Review “Matt Ridley is one the best non-fiction writers of his generation. He could be described as England’s Yuval Harari...His latest book is a pleasure to read: he carries his considerable learning with an engagingly light touch…Great book. Read it. You’ll be glad you did.” -- Forbes Magazine “Ridley constructs a fascinating theory of innovation, including its prehistoric roots, how it will shape the future and what makes it successful.” -- Scientific American “An insightful and charming exploration of questions that range from the truly profound (How does our species capture energy to stave off decay and death?) to the merely fascinating (Why did it take us so long to invent the wheeled suitcase?).” -- Steven Pinker “A fascinating look at how innovations have shaped the modern age and how the process remains integral to the contemporary world… How Innovation Works is a provocative and necessary read for considering future directions for societies and governments.” -- Shelf Awareness “In this insightful and delightful book, Matt Ridley explores the wondrous causes of innovation, the force that drives our modern economy. He shows that it’s a team sport, but one that features many colorful stars. It’s a joy to tag along with him as he mines the history of human advances to discover nuggets of useful lessons.” -- Walter Isaacson “How Innovation Works is an entertaining attempt to explore what innovation is, how it works and why it is resisted… Packed with insightful examples…Engaging.” -- Financial Times “Opinionated, often counterintuitive, full of delicious stories, always provocative.” -- K irkus Reviews (starred review) About the Author Matt Ridley is the author of books that have sold well over a million copies in 32 lan
