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Product Description Live life in the fast lane with the best Turbo Ionic DC Blue Hair Dryer. Built with exceptional technology, a high-powered motor, and versatile features to provide a spectacular styling experience in a flash. Direct ION Technology works with a powerful 1875-watt airflow to help style quickly minimizing the time your hair spends under hot styling temperatures and leaving you with soft and shiny results. Less time = less heat damage. Equipped with flexible features to ensure a totally customizable experience for all hair types and textures such as 6-heat/speed combinations and bonus concentrator and diffuser attachments. The lightweight frame lends comfort and ultimate styling control to assure you achieve perfection with your tresses. Brand Story Hot Tools Professional is a dependable brand that’s been winning awards for over 25 years, creating superior, innovative tools.