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Homemade for Sale: How to Set Up and Market a Food Business from Your Home Kitchen
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About Homemade For Sale: How To Set Up And Market A Food
Product Description From farm-to-fork and "Buy Local" to slow food and hand-made artisan breads, more people than ever are demanding real food made with real ingredients by real people. Widely known as "cottage food legislation," over forty-two states and many Canadian provinces have enacted recent legislation that encourages home cooks to create and sell a variety of "non-hazardous" food items, often defined as those that are high-acid, like pickles, or low moisture, like breads or cookies. Finally, "homemade" and "fresh from the oven" on the package can mean exactly what it says. Homemade for Sale is the first authoritative guide to conceiving and launching your own home-based food start-up. Packed with profiles of successful cottage food entrepreneurs, this comprehensive and accessible resource covers everything you need to get cooking for your customers, creating items that by their very nature are specialized and unique. Topics covered include: Product development and testing Marketing and developing your niche Structuring your business and planning for the future Managing liability, risk, and government regulations You can join a growing movement of entrepreneurs starting small food businesses from their home. No capital needed, just good recipes, enthusiasm, and commitment, plus enough know-how to turn fresh ingredients into sought-after treats for your local community. Everything required is probably already in your home kitchen. Best of all, you can start tomorrow! Lisa Kivirist and John D. Ivanko are co-authors of Farmstead Chef , ECOpreneuring , and Rural Renaissance , and are innkeepers of the award-winning Inn Serendipity Bed & Breakfast (innserendipity.com). Review "Revive local economies and create jobs. Add value instead of selling commodities. Rebuild regional food systems. Diversify production on the landscape. Capitalize the infrastructure for a sane and healthy diet. And yet, there is no switch to flip: we have to start-small, learn the lessons, and grow this sector ourselves. Homemade for Sale is the perfect start. The many thousands of food entrepreneurs today making magic in their home kitchens and brushing elbows with farmers in packing sheds, are tomorrow's locally owned processing companies, making tomato sauce for school lunch, and jelly for the local deli's sandwiches. Like seedlings and piglets, big things start small, from the ground up, and that means you and me, and the kitchen sink. Yes, we can!" -Severine vT Fleming, director, Greenhorns; and co-founder, Farm Hack and National Young Farmers Coalition "The ECOpreneuring team has done it again! Over the years, they've given us several indispensable authoritative guidebooks, but make note, their how-to writing style is uniquely playful and inviting. Lisa and John don't just invite you into their world, they suck you in. By the time you finish reading Homemade for Sale, you'll be wearing your farmers-market-John/jam-n-jelly-Jane hat in total confidence." -MaryJane Butters, author, Milk Cow Kitchen, MaryJanesFarm.org "Imagine for a minute what an extra $5,000 or $10,000 or more a year would mean to you and your family. If you could earn that money doing something you already love, right from your own kitchen, how would that change your life? This isn't some late night infomercial - this is micro-entrepreneurship made possible by recent Cottage Food legislation. Lisa and John's latest book, Homemade for Sale, is a practical, tactical guide to help you turn your beloved hobby into a profitable, small-scale business. This step can feel like an intimidating leap, but Homemade for Sale is like the experienced friend that takes you in hand and shows you the path from here to there. If you have a passion for creating and sharing, you can have a business. Lisa and John show you how, with direct, expert advice on Cottage Food regulation, the day-to-day realities of business cash-flow management, marketing, branding, packaging and more. Homemade for Sale is
