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It is a sensitive gum toothpaste that contains pure organic sweet fennel and organic tea tree ingredients to help inhibit the bacteria that generally cause plaque and tooth decay. This is a nonabrasive toothpaste without Sodium Laurel Sulfate. Also a fluoride free toothpaste that is a by-product from manufacturing plants and considered potentially dangerous due to its side effects. No artificial sweetener, such as saccharin is added. Saccharin was prohibited in the 70's, however due to popular public demand it was allowed by the FDA as long as it had the required FDA warning label. Gently polishes with the natural mineral calcium carbonate and the sweet tasting fennel offers a clean fresh breath. The consistency is between a tooth gel and a toothpaste. Made in the USA with organic ingredients.