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Hearing Aid - Simply Soft Smart Touch refers to the advanced 100% digital processing circuitry with an easy to use selector button. As the #1 ranked Direct-to-Consumer hearing aids our sound quality is unmatched for natural sound production. Specifically designed for people with a Mild-to-Moderate Flat Frequency hearing loss (Low and High frequency amplification) our products out perform sound amplifiers. With just a quick press of the selector button, you can choose from one of four pre-programmed volume levels to provide optimum listening quality for your day-to-day hearing situations. The device does not amplify all sounds equally; we are shaping the sounds for the human speech frequencies giving you assistance right where you need it. Not only will speech sounds be improved, but also the richness of everyday sounds once as well. Simply Soft Smart Touch discreetly and comfortably fits in the ear for both men and women. Shaped for an average ear canal using a soft medical grade silicone body for comfort. If you have a narrow ear canal search for the Simply Slim Smart Touch. If this is the type of professional quality hearing help you are looking for, offered at an affordable price, then Simply Soft Smart Touch might be the perfect choice for you. Manufactured in the USA. Our friendly Customer Service team will gladly answer any questions you may have, call toll-free (877) 763-8327 8 a.m to 7 p.m. Central time Monday thru Friday.