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About Handbook Of Web Surveys
BEST PRACTICES TO CREATE AND IMPLEMENTHIGHLY EFFECTIVE WEBSURVEYS Exclusively combining design and sampling issues, Handbook ofWeb Surveys presents a theoretical yet practical approach tocreating and conducting web surveys. From the history of websurveys to various modes of data collection to tips for detectingerror, this book thoroughly introduces readers to the thiscutting-edge technique and offers tips for creating successful websurveys.The authors provide a history of web surveys and go on toexplore the advantages and disadvantages of this mode of datacollection. Common challenges involving under-coverage,self-selection, and measurement errors are discussed as well astopics including:Sampling designs and estimation proceduresComparing web surveys to face-to-face, telephone, and mailsurveysErrors in web surveysMixed-mode surveysWeighting techniques including post-stratification, generalizedregression estimation, and raking ratio estimationUse of propensity scores to correct biasWeb panelsReal-world examples illustrate the discussed concepts, methods,and techniques, with related data freely available on the book'sWebsite. Handbook of Web Surveys is an essential referencefor researchers in the fields of government, business, economics,and the social sciences who utilize technology to gather, analyze,and draw results from data. It is also a suitable supplement forsurvey methods courses at the upper-undergraduate and graduatelevels.
