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Habitrol® helps you stop smoking. By replacing tobacco as a source of nicotine, you leave behind all the harmful effects and inconviences of smoking. This is called nicotine replacement therapy. Habitrol® gum satisfies your craving to smoke, anytime or anywhere. New coated gum is soft, easy to chew, and won't stain teeth. The sugar free coating has a long lasting fruit flavor, similar to cherry or fruit punch. Each piece of gum contains 2 mg of nicotine, for people who smoke less than 20 cigarettes daily.