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Why Cold Brew? Because it's cool. Obviously. Unlike hot brewing that releases bitter acidic compounds, cold brewing produces a smoother result that is 67% less acidic. This gentle technique highlights the specific flavor profile and undertones of the coffee grounds and produces a bolder taste. The unique process preserves the coffees health benefits, is easier on the stomach, and leaves your teeth shiny white. While typical cold brew can take up to a very long 24 hours to brew, the Gourmia GCM6850 Automatic Cold Brew slashes the time down to as little as 4 MINUTES! This magical machine is extremely powerful, but simple to operate. Just add your favorite fresh ground coffee, select one of 4 digital strength time modes, and that it! Add ice to activate the chill cycle for instantly icy cold coffee without watery dilution. Make the sweetest, smoothest, and chillest brews- in literally minutes! Gourmias mission is to make everyday cooking easy, healthy, and delicious. Our products deliver a higher standard of innovation, performance, and value. Our founders are experts in the modern world of small appliances and are passionate about providing our customers with dependable, efficient tools that will make life in the kitchen fun and easy.