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Tolerance acid hair color was introduced by Goldwell in 1986. It was the first acidic hair color to contain an oxidative pigment that could develop in a non-alkaline environment. Tolerance contains natural plant extracts and hydrolyzed wheat protein to protect and care for hair. Tolerance delivers brilliant color the gentle way, to every client's hair. Tolerance Demi-Permanent Hair Color - As a professional, you know the healthier the hair, the more beautiful and shining the color result will be. Tolerance is the first demi-permanent hair color with IntraLipid Technology that repairs the hair during the coloration service.