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Function | The Gobe 72mm 3Peak UV can be left on your lens at all times as no additional coloration or contrast is created and your exposure settings aren't affected. Concerns over protecting expensive lenses while shooting in adventurous situations are minimized while image quality isn't affected. Shoot in snow, around water, in the rain, the dust and wherever your adventures take you but keep your lenses safe.MRC | Multi-Resistance Coated to significantly reduce lens flare and ghosting while making the filter Anti-Scratch, Water Repellent, Oil & Dust Resistant. All these fantastic attributes are essential for working effectively outdoors.Quality | Made with German SCHOTT glass, the world's premier optical glass manufacturer. The Gobe UV filter seems invisible and has industry leading anti-reflection capabilities.Light Transmission | Outstanding visible light transmission up to 99.4% and excellent UV reduction, only letting through .02% Ultra Violet light up to 321nm.Gobe | Created to provide the highest quality equipment to achieve professional results fit for the rigors of adventure photography. All products are designed and manufactured with the highest quality assurance and are sold direct to customers. Gobe + Dphoto | Includes 6 month free 1000GB cloud storage with dphoto.com, remotely protecting your images and videos on a beautiful online platform. Retail value $60. Plant 5 trees | With each Gobe product you purchase 5 trees are planted in an area affected by severe deforestation; revitalizing ecosystems and empowering local communities.Gobe also donates 1% of all sales to 1% for the planet. Visit the Gobe website and join the environmental revolution.