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Give & Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose and Belonging
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About Give & Get Employer Branding: Repel The Many And
Product Description In today’s fiercely competitive job market, with the balance of power squarely in job-seekers’ hands, how can organizations attract and retain the most talented candidates—and the best additions to their culture? The answer may surprise you. The most effective employer brands don’t attract candidates; they repel them. Combining the expertise of employer brand industry leaders Charlotte Marshall and Bryan Adams, Give & Get Employer Branding redefines the concept of an employee value proposition entirely. Instead of a sales pitch aimed at seducing candidates with sizzle, this refreshing new approach harnesses the value to be found within the cultural realities and expectations of the company. You’ll learn how to create a “smart filter,” elevate your organization’s strengths by pairing them with what it truly takes to thrive, and answer the burning questions on candidates’ minds like never before. Review "A strong, substantive argument for redefining how companies recruit employees"-Kirkus Reviews. About the Author Bryan and Charlotte want to change the way the world approaches employer branding to attract, engage, and retain top talent. Their ultimate goal is to inspire company leaders to commit to a methodology that has the power to positively impact their entire organization. Collectively, they've activated countless employer brand campaigns--and they're here to guide you away from the rabbit hole of old employer-brand ideas, and toward what they've discovered works . Bryan is the CEO and founder of Ph.Creative, recognized as one of the leading employer brand agencies in the world with clients such as Apple, American Airlines, GVC, and Blizzard Entertainment. Bryan is also a bestselling author, podcaster, creative strategist, and specialist speaker. Charlotte Marshall was named the 2019-2020 Employer Brand Leader of the Year and has successfully built and launched five Fortune 500 employer brands. She is an in-demand international speaker and the global employer brand lead at Danaher Corporation.
