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Long a European favorite, waffle weave towels are increasing in popularity in the US. Waffle weave is a wonderful, soft weave that forms little honeycombs after washing and drying, that combine absorbency and warmth. Pure cotton waffle weave must shrink to form the honeycombs, and we've allowed for this by making this towel generously over sized. In general, expect 12-15% shrinkage. Waffle weave towels are naturally lint-free which keep your dryer clean and hands free of lint when trying to put in contacts! We use eco-friendly processing (free of defoliants, dyes & synthetic chemicals) so may be slight color variations between towels.