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From the Manufacturer Gerber designs tools, knives and outdoor gear that is essential, not only for the task at hand, but for bringing back something lost, self-reliance. Gerber. Fend For Yourself. Joseph Gerber started Portland, Oregon's Gerber Advertising back in 1910. One Christmas, he hired a local knife maker to craft 25 sets of kitchen cutlery as client gifts. The knives were so popular, Mr. Gerber ultimately left his agency to launch Gerber Legendary Blades in 1939. Savvy. Ingenuity. Moxie. Craftsmanship. Attention to detail. These are just a few of the company traits that contributed to Gerber’s emergence as a world leader in outdoor gear.