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Product Description How to determine the true strength and stability of any businessWhat's the key to multibillionaire Warren Buffett's five-decade run as the most successful investor in history? Fundamental analysis. Now, Fundamental Analysis For Dummies puts this tried and true method for gauging any company's true underlying value into sensible and handy step-by-step instructions..In this easy-to-understand, practical, and savvy guide you'll discover why this powerful tool is particularly important to investors in times of economic downturn and how it helps you assess a business's overall financial performance by using historical and present data to forecast its future monetary value. You'll also learn how to use fundamental analysis to spot bargains in the market, minimize your risk, and improve your overall investment skills.Shows how to predict the future value of a business based on its current and historical financial dataHelps you guage a company's performance against its competitorsCovers evaluation of internal managementReveals how to determine if in a company's credit standing is any jeopardyApplies fundamental analysis to other investment vehicles, including currency, bonds, and commoditiesMatt Krantz is a writer and reporter for USA TODAY and USATODAY.COM where he covers investments and financial marketsRead Fundamental Analysis For Dummies and find the bargains that could make you the next Warren Buffett! From the Back Cover Fundamental Analysis for DummiesLearn to:Assess the future value of a businessEvaluate internal managementGauge a company's performance against its competitorsMake informed investments in both bear and bull marketsMatt KrantzFinancial Markets Reporter, USA TodayThe easy way to analyze investments and industries!It's more important than ever for investors to know the true financial stability of a business. Whether you're a seasoned investor or just want to learn how to make more intelligent and prudent investment decisions, this no-nonsense guide gives you practical tips, tricks, and secrets for using fundamental analysis to manage your portfolio and enhance your current system of selecting stocks!What is fundamental analysis and why should you use it? — understand who should use fundamental analysis, how you can use it, and get up-to-speed on why it gives investors an edgeHow to perform fundamental analysis — get practical guidance on how to perform fundamental analysis to analyze and measure a company's profitability, financial resources, cash flow, and moreLooking for fundamental reasons to buy or sell — find out how to look for buy or sell signalsMaking money from fundamental analysis — learn how to pay the right price for a stock and get tips on how an annual report can be used to find out what a company is worth to youGetting advanced with fundamental analysis — get tips on how digging into the industry's fundamentals, finding trends, recognizing red flags, and technical analysis keeps investors at the top of their gameOpen the book and find:What to always look for when studying a companyTips to determine if a company's credit standing is in jeopardyReal examples of how fundamental analysis unearthed secrets investors wanted to knowOnline tools to make analysis easierA checklist of things to consider in every annual reportAdvice on how a good company in a bad industry can still make you moneyWhy trends are important to investors About the Author Matt Krantz is a writer and reporter for the Money section of USA Today and USAToday.com, where he covers investments and financial markets. He also writes a daily column for USAToday.com, "Ask Matt," which answers readers' investment questions. The author of Investing Online For Dummies, Krantz has appeared on Nightly Business Report and FOX Business.