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Product Description As leaders increasingly understand the importance of good safety practice to support their business objectives, safety and health practitioners develop better tools and solutions. However, there is still a gulf between these two groups where engagement, communication and shared understanding can be found lacking. From Accidents to Zero opens up the field of safety culture and breaks it down into bite-sized pieces to facilitate new, critical thought and inspire practical action. Based on the concept of creating safety, as opposed to just preventing accidents, each of the 26 chapters in this user-friendly book includes explanation, commentary, reflections and practical activities designed to systematically and sustainably improve workplace safety culture. Core topics range from behaviour to values, daily rituals to unsafe acts, felt leadership to trust. Andrew Sharman's practical guide blends current academic thinking with authoritative guidance and sets up the opportunity for all parts of the organization to close the gap by providing very clear steps to thinking and acting differently. It sparks insight into how both traditional methods and novel approaches can be brought to life in real world situations. From Accidents to Zero offers a clear route to culture change through over one hundred pragmatic ideas to motivate and lead people, influence behaviour and drive a positive evolution in workplace safety. Review ’This is a must read - this book will change your approach to safety forever! Challenges your everyday thinking and provides innovative and proactive methods to truly integrate and embed safety into your company culture.’ Steve Bourke, EHS Director, Owens-Illinois ’Take a time-out from the power-point factory today and remind yourself how you can save lives, stop injuries and unlock the potential of your teams to drive a culture shift with this fresh and direct step-by-step user guide.’ Peter McLellan, Global Head of Health & Safety, DHL ’A common-sense and thought provoking view deconstructing the mysteries of safety culture and how revitalising the concepts of people making safety personal and actually thinking about safety are vital in modern times. Andrew’s absence of technical jargon, which many safety professionals often love to use, means that this text book is ideal for directors and senior managers to dip into for inspiration, as well as those new to managing and influencing safe behaviours alike in the workplace.’ Ian M.B. Scott, General Manager, Safety, Health and Environment, Balfour Beatty ’From Accidents to Zero, inspires Health and Safety professionals to think outside the same old worn out accident prevention methods and look to cutting edge culture-focused strategies. This book is a must-have resource for all Health and Safety professionals interested in achieving new results in the social age.’ Chet Brandon, Vice President Operations, ATI Physical Therapy ’From the Jedi Master of safety leadership comes a powerfully positive book on safety culture that points us towards what we can do to really make a difference. Blending out-of-the-box thinking with human applications and psychology this book will transform your safety change effort. Truly stellar.’ Steve Giblin, Group HSSEQ Director, Speedy Services 'An easy to read and understand book with advice given in a story-telling style that is easy to relate to. This book will help the safety practitioner to change the way they think about, and how they do their work. Helpful and insightful it gives practical examples of what has worked for others whilst allowing the reader to adapt or adopt the ideas to help change the way they think or work. It is an excellent guide for Safety Practitioners in creating their own change, whilst developing sustainable practices.' Tim Briggs, President, Institution of Occupational Safety & Health (IOSH) About the Author Andrew Sharman holds masters degrees in international health and saf