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Friends Forever® Reflective Retractable Leash We bench-marked and improved our competitor's reflective technology. Our engineers patented a High Neon material, which reflects 66% more lumens than others in the market. Our retractable dog leash ensures the highest visibility, making safety a prioirty. Lamborghini of Leashes Another patented design we achieved our Quicklock technology. We redesigned the traditional retractable dog leash stop from the ground up. With inspiration from Brembo sports car brakes, our leash stops the instnat you press the lock button. Best of the Best To create the best retractable leash, we used the best material. We integrated the leash area with ABS/PC composite material to make sure the leash will hold dogs up to 110 lbs with a pull strenght of 330 lbs. Meanwhile, the handle's ergonomic design uses soft rubber-like material to make sure it's comfortable hand even during a strong pull from you dog. 3 in 1 Design The utility light doubles as a poop bag holder and treat dispenser. Hook to Hold Filled Poop Bag Slit to Keep Unused Bags In Place Resealable Tab to Make Sure Treats Stay Fresh and Dry