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Air entering your vehicle may be up to six times dirtier than the air outside. FRAM Fresh Breeze Cabin Air Filters take only minutes to install and can keep up to 98% of road dust and pollen particles from entering your vehicle's cabin. FRAM Fresh Breeze cabin air filters are the only cabin air filter that uses the natural deodorizing properties of Arm & Hammer Baking Soda to absorb odors flowing through the ventilation system. Activated carbon embedded in the filter helps absorb noxious gases such as exhaust fumes, improving the air quality inside the cabin. Contaminants that enter the vehicle with outside air through the vehicle’s air conditioning, heating and ventilation system can become concentrated and expose passengers to road dust, dirt and allergens at higher levels than outside the car. Breathe in cleaner air with a FRAM Fresh Breeze Cabin Air Filter.