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This fun Floss & Rock Magnetic Dress Up set features Elsie and lots of accessories. Elsie is a wooden 9.5" doll and comes with a stand. Elsie loves to dress up! Her favorite outfit is her pink princess dress and sparkly crown. Choose from 7 fun outfits or mix and match to create a unique outfit for Elsie. Fold out the backdrop and help Elsie get ready to play at the park or in her bedroom. There are 37 magnetic outfit pieces. Floss & Rock is a company in Blackpool, England, where they create unique and fabulous gifts and toys for children. Their products are "designed beside the seaside", and are unique, beautifully-designed, educational and fun.