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Review Rarely does a book come along that will literally change your life. Patrick Sweeney’s book Fear isFuel is one of those books. It’s wonderful, fascinating, and unforgettable. It will completely transform how you think about the things you fear. The book blends science and anecdotal stories, many drawn from Patrick’s inspirational life, to help you understand the root causes of fear and how to use that knowledge to propel your life forward. A real gem, and highly recommended to people of all ages seeking to become mentally and physically stronger and more successful. -- Brad Borkan, co-author "When Your Life Depends on It: Extreme Decision Making Lessons from the Antarctic"; Fellow of the Royal Geographical Society. Doing things that scare you has to be the most powerful way to continually evolve. “Fear is Fuel” provides a thoughtful and fascinating perspective on how to harness something that is potentially negative - and use it for good. -- Ed Stafford, World-Record Holder; Discovery Channel Host; author of "Walking the Amazon" Patrick Sweeney’s Fear is Fuel unlocks the deep mystery of fear that has prevented so many from achieving their dreams. No longer do we need to be paralyzed by our fears. Patrick provides the formula for rewriting our past experiences and emotions with images of courage and conquest. “Believing” is the first step to overcoming...no more excuses! -- Shay Eskew, Burn Survivor and Bestselling Author "What the Fire Ignited"; 5x IRONMAN AWA Top 1% Athlete Fear Is Fuel laid out for me a new path around achieving outstanding success and creating a hero’s journey. It got me thinking differently. The book combines engaging story telling along with research to give readers the needed life tools to help them become a real life Spartan Warrior! I learned a ton! -- Joe Desena, Founder and CEO, Spartan.com Fear Is Fuel is a mindset-shifting must-read. Patrick Sweeney takes us through a journey that makes embracing fear one of our best friends for personal and professional development. -- Ana Melikian, PhD, Founder of Tech Tips for Coaches Fear is a physiological and behavioral response selected by evolution to ensure our survival, but can be strongly debilitating in certain conditions. In this assay, through autobiographical and celebrity examples of fear management, Patrick Sweeney highlights that understanding the brain circuits underlying fear might be a path to transcend ourselves through this emotion. -- Anna Beyeler, PhD, Assistant Professor at the University of Bordeaux, INSERM avenir investigator (ATIP) In Fear is Fuel, Patrick Sweeney takes something we all feel, and are ashamed of, and shows us how we can use it for personal growth and development. It's not just about surmounting your fears, it's about using them to learn more about who you are and how you can change . Sweeney has stories to tell - his own and others - and he backs these up with wide-ranging research as well as practical exercises. Education, which means 'leading out', is about helping others go beyond their fears - educators will find lots to draw on in this compelling book. -- Patrick Prendergast, PhD, Provost, Trinity College Dublin Patrick Sweeney looks the part — physically fit, strong, confident, energetic, clear-eyed and surely, you would think to look at him, fearless. Penned by a successful athlete, entrepreneur, innovator and business executive, this book might easily have been just another one of those “emulate me” personal success manuals that the rest of us may be inspired by and aspire to, but in our heart of hearts know that in reality it is extremely unlikely that we can ever be that person. It would be a mistake to dismiss Fear is the Fuel in this way. True, Sweeney had many of the visible trappings of success already. But in Fear is the Fuel, he has documented his personal journey from hard earned success, to confronting his mortality, inner fears and demons, through an exploration and discovery of insights