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Fashion Brands: Branding Style from Armani to Zara
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About Fashion Brands: Branding Style From Armani To Zara
Product Description Branding and marketing professionals; all those in the fashion industry; students of marketing and fashion Review "[A] key acquisition for business and arts collections alike, and provides a history of fashion brands and the evolution of the fashion industry. ...A 'must' for for any collection strong in fashion and business." --The Bookwatch"Tungate does a fine job explaining how brand marketers turn clothes and accessories into best sellers...For readers new to the subject of fashion or those interested in new trends, this short, snappy work is the place to begin. Summing Up: Highly recommended. All fashion collections."--CHOICEPraise for the previous edition:"General readers will enjoy this behind the scenes look into the fashion industry, and marketing and fashion merchandising students and practitioners will benefit from Tungate's many insights. Summing Up: Recommended. Upper-division undergraduate and graduate students; faculty; practitioners; and general audiences." --CHOICE"Essential for anyone wanting to make it big in the fashion biz." --Nicholas Coleridge, Managing Director, Condé Nast"Cohesive and light-hearted…I have since told my entire studio to pick it up and will be gladly recommending it to all the students that intern with us as a vital resource." --Anthony Keegan, Mens Design Director, Reaction & Unlisted, Kenneth Cole Productions"Journalist Mark Tungate presents a terrific overview of many key aspects of this gritty yet ephemeral business. [He] covers everything from fashion photography to haute couture, modeling agencies, accessories, second hand clothes and even the history of department stores...Tungate goes inside fashion firms that know how to sell dreams and illusions made of Italian fabrics and fine leather. We recommend this book to marketers - even those who are not fashion minded - who want to rejuvenate their creativity and pick up some new sources of inspiration and style. --getAbstract About the Author Mark Tungate is a journalist specializing in marketing, media, and communication. He is the author of the books Adland, Fashion Brands, Branded Beauty and Branded Male. As a journalist, Mark has written for publications such as The Times, The Telegraph, and The Independent. He has a weekly column in the French media magazine Stratégies and writes about marketing, fashion and design for the website Stylus.com. Alongside his writing, he teaches at Parsons Paris School of Art and Design.
