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Truly the best Quality & Value combination on the web! EyeCatcher premium tailgate emblem kits are now available to fit the 2008-2016 Ford Super Duty. These parts are made by a top quality globa, Genuine 3M Certified manufacturer specifically for EyeCatcher. UV Stable and Car Was Safe. Installation is a breeze and takes 2 minutes...literally. Our letters are molded to fit into the debossed area of the Super Duty tailgate. Choose from Chrome, Satin Black, or the NEW Gloss Black options. Installation is quick and easy with no guesswork. Step 1, Use rubbing alcohol to clean the SUPER DUTY lettering depression on the tailgate. Ensure all dust, dirt, and wax are removed from the debossed area. Step 2, Starting with SUPER, facing the insert, turn it flat face down and remove the white paper carrier protecting the lettering adhesive. The letters will stay in place on the clear carrier. Step 3, Hold both ends of the clear backing and line up the letters from left to right on the back of the tailgate so that they line up in the debossed area. When you are comfortable with the positioning, lightly let the letters fall into place. Step 4, Once secured to the tailgate, use a cloth and rub the letters to secure them into place, do this several times to ensure years of enjoyment. Step 5, Pull off the clear installation carrier. Step 6, Repeat steps 2-5 for the DUTY insert. Now your SUPER DUTY looks AWESOME!